Design: 

 

Machines for Moving: 

  

Big Business: 

  • Vicks is adding a connected thermometer to their lineup of products. It's too early to say if it will edge out the startup that it seems to be mimicking closely (Kinsa), but it's a challenge to any hardware startup when their brilliant insight and excellent execution of a product is up against a multi-decade brand that has deep associative powers in a market that a new company can't easily achieve. 
  • Big, non-tech companies are looking to bring some startup tech perspectives into their organizations in order to maintain their market share, even as the once solid foundations they have built (distribution, brand recognition, economies of scale) turn sandy and shifting. We wonder if better (and cheaper) results could instead come from giving greater autonomy to a limited number of pilot locations which distributes decision making closer to the work being done. 

 

Behavior: 

More next week. 

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