Insights 10.09

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Insights 10.09

Design:

 

(Dis)Trusting Technology : 

  • Mattel has canceled their Amazon Echo-like product for kids, citing widespread criticism around data privacy and concerns about negative impacts on child development. Following the mega-scale data breaches in recent years (Target, Yahoo!, Equifax & others), it's clear that virtually any data stored remotely is potentially vulnerable. If worries about child privacy were enough to sink Mattel's product, why should similar products focused on adults (but certainly used in households with children) not suffer a similar societal rejection? 

 

Body/Image: 

  • Amazon has acquired the startup Body Labs, which had been developing technologies to capture "true to life" 3D models of people's bodies for purposes of health tracking and more perfectly fitting garments (one of their projects was with the U.S. military to create better fitting body armor for female soldiers). Combining such technology with the deep pockets and sprawling reach of Amazon is a big step for the mainstreaming of mass-customization, which had been a periodic value-proposition claim of 3D printing companies, with little success to date (outside of acute needs like patient-specific medical devices). Without an easy and accessible market for purchasing customized goods, being able to produce them was an achievement without an outlet. This acquisition and Amazon's recent streak of investments in fashion tech could be a huge step in that equation getting balanced out. What's less apparent is whether this promising move towards accessible mass-customization will be an Amazon-takes-all approach, or be a trend enabled by a multitude of smaller technology companies. 

 

Energy: 

 

Material Culture:

 

More next week. 

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Insights 10.02

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Insights 10.02

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Communication: 

 

Big Business: 

  • Amazon and Google are feuding more openly than usual, with Google dropping YouTube streaming support for Amazon's products, leaving the e-commerce and web services giant with a significant hole in their offerings. As tech giants absorb smaller stars and form a new constellation of competitive monopoly powers, people are left with a choice between spotty service or costly but marginally more valuable redundancy, the same bad equation from older telecom and cable companies that tech firms were supposed to disrupt on behalf of customers. 
  • IKEA has acquired TaskRabbit, the sometimes controversial gig-economy labor on demand app company. While the article's headline claims it's some reflection of America's DIY spirit dying (really? do we consider IKEA furniture assembly as reflective of scrappy DIY ethic?) it's really just a classic business case study of finding an interesting and potentially undervalued organization that can add to vertical integration efforts. If many of TaskRabbit's customers were using the app for furniture assembly, why would IKEA not want to collect those extra dollars with some software engineering talent and troves of data to boot? 

  

Material Culture : 

  

More next week. 

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Insights 9.25

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Insights 9.25

Design:

 

Body/Image: 

  • Amazon has apparently been developing their own take on "smart" glasses. So far the e-commerce and web services giant has enjoyed big successes with their Alexa-laden products, but for the most part their history of hardware has been littered with little-loved commodity style products, designed to reduce the distance between you and an Amazon order. Smart glasses and wearable tech in general has been an incredibly tricky puzzle (for technological and cultural reasons) that few companies have managed to even begin to solve. We're not optimistic that Amazon will be able to deliver something that provides enough value with minimal creep factor to be a big success, but they have almost as much bet-making money as any company could want. 


Big Business: 

 

Our Weird Future: 

   

More next week. 

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