Insights 2.15

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Insights 2.15

Design: 

  • The myriad of things that need to be designed for feature films. Considering how much the movies can influence technologists and vice versa, it's fair to say that these designers of fictional worlds can have a notable affect on the real world. 
  • Design for flexible and continuous development. Hardware is still seen as difficult to iterate on in an ongoing sense, despite advances in rapid prototyping technologies like 3D printing. The product development world is changing, and there is an emergence of designs that leave some doors open for change. Bunnie Huang's open-source laptop Novena has some of these built in allowances for future change, including the "Peek Array," a set of threaded inserts in a grid formation that make it easy to mount and dismount components or devices again and again. There are some downsides to such an approach as well (a lack of optimization in terms of size, greater risk of unpredictable failures, etc.) but we're optimistic about a more open-ended design future that rewards companies who build for future proofing instead of obsolescence. 


Labor Pains: 

  

Building Things: 

 

Behavior: 


More next week.

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Insights 2.08

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Insights 2.08

Design: 

  • Uber debuted a new logo to much scorn and mockery, and shortly after the lukewarm response, a senior designer stepped down. Virtually every time a major company rebrands itself or introduces a new logo it's met with skepticism and general derision, but it does feel like they made a big misstep here. Various reports of the redesign process talk about the heavy involvement of Uber CEO Travis Kalanick and his refusal to hire outside consultants or agencies to either help with or lead the design redevelopment. For what it's worth, Steve Jobs worked with half a dozen outside design consultancies during his Apple and NeXT years, as well as marketing and ad agencies, so if you're looking for an example of a CEO heavily involved in design processes that got great results without turning to outside eyes, you'll have to look further. 

 

Feeding the Future: 

  • A review of the latest and greatest Soylent formulation. The vision that Soylent has for humanity is a a bit of a reductive one, where food is fuel rather than culture, but given how much food scarcity we may see in the near future due to climate change we may need a variety of solutions to provide for the world's stomachs. If what Soylent is figuring out now can improve food security and nutrition for the future, we may all be better off because of it. 

  

(Dis)trusting Technology: 

 

Building Things: 

  • You can now get killed by a bullet made from plastic. While the product is a bit menacing, this is good news for reducing lead contamination in both the wild world and for law enforcement that have to spend significant time in firing ranges for training. Reveal had a great piece of investigative journalism on the subject of lead poisoning via firing ranges awhile back, we recommend giving it a listen if you have the time. 
  • Despite technology's power to turn 20 devices into 1, many households in the U.S. still have far too much stuff. While we can likely all agree that large amounts of largely unused stuff is a bad thing, the shaming of quantity is a bit misguided- if you can't afford a $ 8,000 trip to Europe, is it really a moral failure to instead treat yourself to many small, cheaply made goods? Quite possibly we should be looking at how we can improve the social and built environments in our communities for everyone so that finding refuge in things is a less appealing proposition in general, and physical goods can be left to solve for real needs instead of a quick-hit of feeling good and empowered. 

 

Solutions from Down the Supply Chain: 

  

More next week.

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Insights 1.31

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Insights 1.31

 

Design: 

  • Another way that 3D printing is unlocking some interesting design possibilities:  the continual development of methods to perform so called 4-D printing (essentially parts that can change their shape in a predictable, designed way, after printing). Like printing metals and topological modeling, it's not going to be a key part of mainstream products straight away, but it will have huge impacts on things like sensors and apparel, and that could lead to the technology crossing over into the mainstream sooner than we think. 
  • Big companies keep getting disrupted by problems with "the stack" of products and services - a good read on the subject from Christopher Mims at the Wall Street Journal. We think the relatively recent trend of big companies acquiring (mostly small) design consultancies is an attempt to solve this problem - the latest is IBM acquiring a digital marketing firm (maybe inspired by the big and immediate backlash to their poorly thought out "hack a hairdryer" campaign to encourage women in STEM careers). 

 

Feeding the Future: 

 

 

Body/Image: 

 

Automatons: 

  • A factory in China has replaced 90% of its human workers with robots. It's improved production rates and reduced defects, good for the factory owners but a worrisome signal for China's human workforce. The march towards a service-oriented economy has been steady, but manufacturing still employs a huge chunk of the population. Given the shaky performance of the markets in China as manufacturing growth has slowed, we wouldn't be surprised to see the government introduce policies to limit the speed at which robots can displace humans. 

 

Up in the Air: 

  • Lufthansa has partnered up with Chinese drone maker DJI. It won't be the last incumbent aviation business to team up with a fast-moving drone startup. In our opinion, Lufthansa picked a winner with DJI which has been more prepared to embrace a variety of commercial applications and pursuits compared to many U.S. drone makers which have been content to focus on consumer applications or pick a single industry o(agriculture, defense, etc.). 
  • Sometimes the present feels more like science fiction. Kids using drones to pull themselves along in the snow

  

More next week.

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