Engineering Communities: 



  • More than elite runway shows, social media influencers are swaying customers and helping trends rise to prominence and stay there. The Cut has a great article detailing the evolution of this model, and how the delicate balance of luxury brand aspirations and mundane daily life seems to have more psychological pull than glossy fashion magazines. With the infinite scroll of a smart phone screen,  the slick objects-as-lifestyle imagery can run on as long as our desirous eyes allow it. 


More next week.