Feeding the Future: 

  • As Hormel's most notorious product, SPAM is a symbol of everything from post-war food technology to how commodities get gussied up with branding. Produced at a rate of 1.5 million cans per week, SPAM is international hit, a regular component of diets across the world but as demographics and attitudes around food in the U.S. have shifted over the years, Hormel has sometimes struggled to maintain its market relevancy there. Bloomberg looks at Hormel's use of anthropologists to develop a new directions in their product offerings and determine which companies make sense to acquire. There's a real difference between understanding the elements of culture to better meet user needs versus understanding how to coerce customers with marketing- in the short history of big, corporate food companies they have mostly relied on the latter. Time will tell where Hormel's efforts fit on that spectrum. 



Roadmapping the Future:  


Building Things:  


More next week.