This is a slightly longer version than usual, with stories from the last two weeks.





Feeding the Future: 



Virtually There:


Roadmapping the Future:



  • Brands are constructed in attempt to differentiate products (often in an artificial capacity) and capture marketshare through psychographic tactics. While brands can get people to pay a premium for a commodity good, their vaguely anthropomorphic qualities are also alienating to large swaths of people and can stand in the way of people really getting what they want. Mindy Yang has opened shop in New York called Perfumarie, with the intention of stripping away the branded aspects of scents in order to find what people really like. Many customers find themselves surprised at the outcomes, choosing scents that they might avoid in everyday life due to branding concepts that conflict with their sense of self. This underscores the fact that more consumer choice can lead to inferior experiences for people even as it fattens the bottom-line for brands.


More next week.