Building Things:


Up in the Air: 




  • A fascinating read from The Wall Street Journal on how mega-corporations like Unilever misunderstood consumer behaviors in response to globalization: “The more things globalize, the more people want to affiliate with everything that is local. This has led to unbelievable fragmentation.” The company has been working to become more nimble and nuanced, creating their own localized products to stave off micro-brands-turned household names (like Halo Top ice cream) and regional favorites that have superior cultural fluency, better matching needs and desires of specific places and populations. 




More next week.